Working directly with ADIDAS Head of Global Brand Marketing, Editor Amelie Exton crafted the MiniDocu Series Trailer to sell in the concept of an Exclusive Athlete Documentary series to be hosted on YouTube by ADIDAS and the athletes themselves.
With the brand campaign strategy behind “You Got This” leaning into support and togetherness, the concept for the series to be directed by the person closest to the athletes, was born in the edit process. Icons such as Anthony Edwards, Rebeca Andrade and Aitana Bonmatí are unveiled by their nearest and dearest.
The concept film enabled the budget release for the MiniDocu Series that continue to roll out globally.
The series currently has over 20+ million views.
Creative Directors — Thomas Jullien, Dan John, Christian Lopez
Art Director — Alex Rigby
Edit Support — Thomas Schenk, Bill Johnstone
